It kinda depends on your definitions of "recovery", "addiction", and "cure".
I can't speak for others, so I'm just expressing my opinion. With my opinion and $4, you can buy a small coffee at Starbucks! ;D
For me, I don't have the addiction personality/genes. No alcoholism in my family, no smoking, no drugs. I drink sometimes and usually have alcohol in the apartment, but I haven't had any alcohol in a week or so. I've never smoked. Although I "needs coffee" to keep me awake sometimes and I like the taste of "my coffee". I can go without it for days when I'm sick (and need to sleep) or on vacation. (Because I'm very picky and don't really like Starbucks.) The closest I've had to an addiction was sugar and junk food. As I've gotten older and learned about the damage it causes, I have no junk in the apartment and am careful when dining out.
However, PMO was indeed an addiction of mine. I just didn't realize it was an "addiction" and the damage it was causing. Once I learned the facts, it became an ex-addiction, as far as I was concerned.
"Recovery" is something I consider myself still in the process. Comparing PMO to my junk food addiction. P is something that has to go, like the junk food. When I first cut out junk food, healthy food tasted bland and was more work than opening a box of junk to shove in my piehole. After time, my tastes have adjusted. Now when I eat out, I realize how much salt, sugar, and oil are dumped into those foods I was addicted to... and were designed to make me addicted to them. At that point, I realized I'd recovered from my addiction to those "foods". Could I go back to being addicted to them? Of course, but why would I do that now?
Now as I recover from my porn addiction, I can tell my tastes are changing. I don't want to keep watching that staged stuff. I want the real thing, where I participate and am touching someone else, not myself. That's my idea of recovery--lose the desire to go back to that.
The end goal is to be "cured". For me, that's particularly when I don't have PIED. "Cured" also will be when I can really see progress in my life and relationships that had been hindered by PMO.