getagrip said:
The arguments of dating coaches for men can typically be summarised thusly:
1) You need to be an alpha male to be able to have any normal kind of interactions with women
2) You are not an alpha male
3) I can teach you how to be one
4) You just have to buy my overpriced ebook/dvd set/live course in order for me to teach you
5) Or maybe you need to buy all three!
N.B. if you've only seen youtube videos by PUA's, notice they usually provide links to external websites where you can buy said ebooks, dvd's and live courses. They don't do it for free.
Premise (1) must be false (lets not even get started on 4 and 5!) because if women only found alpha males attractive and only slept with alpha males, all beta males would have died out through evolution. Humans have been evolving for hundreds of thousands of years, or maybe millions (I believe it depends on what you count as the first human, but i'm not sure of any dates), so we just wouldn't have any beta males if women only found alpha males attractive and therefore only slept with them.
If you told the above to a PUA (neglecting points 1-5), he'd probably say: "Dude, hunter-gatherer women had to sleep with whoever was still alive, they had to sleep with beta males". However, those same PUA's will tell you that women will ONLY sleep with men they have chemistry with and also that they couldn't develop chemistry for a beta male. This is contradictory and disproves the PUA hypothesis (i'm not saying alpha males aren't more attractive, just that beta males can be attractive too, BTW).
The PUA hypothesis is based on psychology research, which actually finds (regularly and repeatedly) that alpha males are more attractive to women, all other things being equal, not that beta males are 100% unattractive regardless of any redeeming features. More recently, I have heard that it has found that alpha males are better for casual encounters, but beta males are often better for relationships (more sensitive, better at listening to and understanding her, less likely to argue or cheat, etc etc)
If there's something you want to learn from PUA's, it's this:
1) How to be smooth
2) That you need to sell yourself
1 is just give her compliments, appreciate her, pay attention to her, etc. 2 is just to say good things about yourself and not criticise yourself, because on a date, she's gonna like you more if you say good things about yourself! You can still be self-deprecating on occasion, if it's funny, you just need to not be almost trying to persuade her your no good. I'm not saying you would, but some guys do (I was very self-critical at a younger age).
If you want straight male dating advice from someone who isn't a PUA, try "Changing your Game" by Christie Hartman
N.B. I've stated all the above rather confidently. This is just because i'm a self-assured person. I do think it's true, but it's just my opinion. It's hard to prove evolutionary psychology because it's hard to test the theories or collect real world evidence (compared to testing how much friction you get rolling a ball down a slope, for example).